PostcardRobot watches 14 signals on every household you serve: 6 recorded events, 3 standing conditions and 5 propensity scores. It mails your card the week one fires. Pre-written for 68+ home-service trades, traced to the job with per-card QR codes.
Triggered mail is the whole system. No farming lists, no blast campaigns, no five-step funnels. Something happens at a house in your ZIP, or something is true about it, and one card goes out. You choose which reasons count.
A dated record hit the county. A sale, a filing, a transfer. It fires once, for one household, the week it happens.
The deed recorded. New owners spend more on home services in year one than the previous owner did in five, and they don't have a contractor yet.
An estate opened and a house came with it. Inherited property is usually deferred-maintenance property, and the heir is deciding between fixing it and selling it.
A notice of default hit the record. The clock is running and the owner is weighing every option, including the repairs that make a fast sale possible.
The filing is public. The property is changing hands one way or another, and whoever takes it on inherits every deferred repair with it.
The property changed hands without a sale. A divorce, a family transfer, a trust. A new decision-maker owns it and has never hired anyone for it.
It sat on the market and did not sell. The owner still wants to move, and the thing that stopped the sale is usually something a trade can fix.
A standing fact about the property or its owner. Always true until it isn't, so it works in a handful of ZIPs instead of a whole county.
The owner's mailing address is not the property. They cannot see what needs doing, which is exactly why they hire out instead of doing it themselves.
Nobody is living there. An empty house needs work before it can be sold or rented, and there is no occupant to schedule around.
Long-held rental, absentee owner, aging property. They are past wanting to manage it and will pay to make problems go away.
A 0–100 likelihood every property carries, with the factors behind it. Set the floor, and mail only the households above it.
Roof age, material and local weather scored against replacement likelihood. The single highest-ticket signal a home-service business can mail.
System age against expected life. A furnace does not fail politely. Reaching the owner before it does is the whole game.
Roof orientation, shade, usage and local rates scored for solar fit. Filters out the roofs that will never pencil before you pay for the card.
Rate, equity and tenure scored for refinance likelihood. A homeowner pulling cash out is a homeowner about to spend it on the house.
Tenure, equity and life-stage scored for listing likelihood. A pre-listing signal without touching MLS data. They fix it up before they list it.
These five are where the first live cards go: a high-ticket job paired with a signal that reaches the owner before they have called anybody. Every other trade in the catalog is pre-written and can start today.
Typical job $1,800
Second-load special · card written and ready
Typical job $9,800
$99 inspection · card written and ready
Typical job $7,200
$79 new-owner tune-up · card written and ready
Typical job $6,800
Free design visit · card written and ready
Typical job $2,200
$79 tune-up + safety check · card written and ready
Not one of the five? Find your trade below. All 68 ship with their own copy.
Pick your business below. The headline, the offer, the reason it works: already done. Solar to stump grinding, radon to pole barns.
Congrats on the new place! Know what's over your head. A 21-point roof inspection before the first storm finds out for you.
Four steps, then PostcardRobot runs on its own, with every send visible, every dollar capped and every response traced.
Pick the ZIP codes you serve and a monthly cap. Every card stays inside the territory you chose and the budget you set.
Every signal arrives pre-written for your trade: headline, offer, and all. Turn on the ones you want, tweak in the Studio, or mail as-is.
Deeds, filings and transfers as they hit the public record, plus standing conditions and 0 to 100 propensity scores on every household in your ZIPs. No lists to buy, no blasts to schedule.
Per-card QR and promo codes tie scans, calls, and booked jobs back to the exact postcard, and the exact recorded sale, that earned them.
A card exists because a real deed was recorded at a real address in your territory. You never pay to reach a household with nothing going on. The event is the targeting.
You choose exactly which ZIP codes get your cards and set a hard monthly budget per territory. Every send is visible before it prints, and a household is never mailed twice for the same event.
Per-card QR and promo codes plus a tracked number roll every scan, call, and booked job into a ledger naming the exact card, and its cost, behind each job. One roof pays for a decade of cards, and now you can show the arithmetic.
The inspection is the last part of your sale you can still get ahead of. We walk the property, tell you what a buyer's inspector will flag, and fix only what protects your number. Free, and quick.
No subscription, no minimums, no contract. One flat price at any volume, and a hard monthly cap keeps spend exactly where you set it.
Design, printing and First-Class postage. The 500th card costs what the 1st did.
At this price, one booked $9,800 roof pays for over 4,900 cards. The first job a card lands has covered years of mailing.
| Capability | EDDM / blast mail | Realtor mail tools | PostcardRobot |
|---|---|---|---|
| Built for home services | No, built for agents | No, built for agents | Yes, 68+ trades |
| Targets recorded sales | No, whole postal routes | Yes, for listing farms | Yes, Just Sold and 19 more |
| Copy written for your trade | You supply the art | You supply the art | Written for all 68 |
| Household caps and dedupe | Not applicable | You track it yourself | Built in, per event |
| Per-card QR / call attribution | None | None | On every card |
| Booked-job ROI ledger | None | None | Cost and revenue per card |
| No subscription / minimums | Route minimums apply | Monthly plan | $1.99 + data at cost, no plan |
14 signals in three tiers. EVENTS are dated records: Just Sold, Probate Filed, Pre-Foreclosure, Foreclosure, Quit Claim Deed and Expired Listing. CONDITIONS are standing facts: Absentee Owner, Vacant and Tired Landlord. SCORES are 0 to 100 likelihoods on every household (Roof, HVAC, Solar, Refi and Sell) where you set the floor and mail only above it. All of it is public record or derived from it. None of it is the MLS.
No, and you shouldn't. Every signal ships OFF. Your trade arrives with a recommended set preselected. Roofing gets Just Sold, Absentee Owner, Roof Score and Sell Score; an HVAC company gets Just Sold, HVAC Score, Solar Score and Refinance Score. You enable them one at a time, each with its own budget share and its own card.
The household the signal names: the new owner at the address that changed hands, the heir on the estate, the owner of the roof that scored 88. Address-verified, deduped per event, capped per household. You never buy a list and you never mail a random farm.
$1.99 per postcard, flat (design, printing, First-Class postage), the same price at any volume, plus the property records we pull for your ZIPs at our cost: $0.10 a record, whether or not a record becomes a card. Both come out of your prepaid balance, and we never pull data your balance cannot cover. No subscription, no minimums, no contract; undeliverable cards are credited automatically.
We ship pre-written cards for all 14 signals across 68 home-service verticals, from solar and HVAC to radon, basement sealing, pole barns and stump grinding. If your customers own homes, the trigger applies and your cards are already drafted.
Those are tools for mailing lists you build, and they are good at it for realtors farming a neighborhood. PostcardRobot has no lists at all. It is a standing order against 14 public-record signals. You claim ZIPs once, and the one event that predicts home-service spending does your prospecting forever, with per-card ROI attribution EDDM can't offer.
No. Your trade's cards come written and designed: offer, headline, QR, tracked number. The Studio lets you adjust copy, colors, and layout, or upload full custom art if you have a brand to match.
Be the card on their counter before they google your competitors.
Claim your ZIPs