14 reasons a card
goes in the mail.
Every one of them is a public record or a scored attribute on a specific household in the ZIP codes you claimed. Nothing is a list you bought, and nothing goes out on a schedule. A card prints because something happened at that address. Pre-written for 68+ trades, $1.99 a card plus data at cost.
Events
Something happened6A dated record hit the county. A sale, a filing, a transfer. It fires once, for one household, the week it happens.
A deed recording a sale hits the county register. We read the record, not the MLS.
An estate is opened in probate court and a property is listed among its assets.
A notice of default or lis pendens is recorded against the mortgage.
A foreclosure filing or trustee sale notice becomes public record.
A quit-claim deed transfers the property without a sale price. Divorce, trust, family.
A listing comes off the market unsold, seen through public-record proxies rather than the MLS.
Conditions
Something is true3A standing fact about the property or its owner. Always true until it isn't, so it works in a handful of ZIPs instead of a whole county.
Scores
Something is likely5A 0–100 likelihood every property carries, with the factors behind it. Set the floor, and mail only the households above it.
A 0–100 model over roof age, material, pitch and local weather history.
A 0–100 model over system age, home age, climate zone and permit history.
A 0–100 model over roof orientation, shade, roof age and local utility rates.
A 0–100 model over recorded rate, loan age, equity and current market rates.
A 0–100 model over tenure, equity, life-stage signals and neighbourhood turnover.
Turn on the ones that fit your trade.
Every signal ships switched off. Pick your ZIPs, pick your triggers, set a monthly cap. Nothing mails until you say so.
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